What I do

Brands

Every brand, in every way it lives, is about the customer experience. This remains true from product innovation to comms.

How do we make this happen?

I want to explore what’s special and unique about a market to drive our idea. I want to explore relevant insights, and then find what brings them together.

Our idea is good. Who cares?

An idea is useful to us only if our customers can be part of its development. For me, these customers need to include the wider organisation if we’re going to drive rapid and effective change. It’s an idea that needs to define product innovation and the wider culture of the business.

Prove it

Please take a look to see how I helped to do this for Durex, Hellmann’s and Virgin Bank.

Durex

Hellmann’s

Virgin

Biography

I’ve been awarded at the major competitions for marketing and design, including Cannes, The One Show and D & AD.  I’ve judged international and local awards, and included in Campaign’s top 6 digital gurus in London.
To date, I’ve worked at  DDB, TBWA, Ogilvy and Havas; and worked for Mars, Unilever, Reckitt Benckiser, Sony and the Labour Party.
In between, I’ve helped Variety, the children’s charity and the Staying Alive Foundation.
I founded Procreate in January 2017 with Matt Pye, a friend and colleague at Ogilvy.

Work

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DUREX EXPLORE PLEASURE

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DUREX ONE SHARE

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DUREX EARTH HOUR

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DETTOL GREAT TREK HOME

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FANTA STEALTH SOUNDSYSTEM

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MOTOROLA 2 AM PROOF

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VIRGIN ONE UNCOMMON SENSE

Acknowledgements

I don’t want to claim these examples didn’t happen without a lot of other people’s involvement. In fact, they wouldn’t have happened without them. I want to build the teams, bring the clients with us, inspire the collaboration, Brand stewardship that drives real change is only effective if decision-makers that count are genuinely signed up. Then we can get our fair share of our potential customer’s time and money.